Toyota believe in a strategy that would have:
EVs for purely short local trips, inner city, town use.
Hybrids for those who do longer journeys fairly regularly.
Hydrogen for serious high mileage, commercial traffic and heavy goods vehicles etc.
This has been their belief for many years in fact.
They’ve tried very hard to explain that they are NOT anti EV, but they do not believe a 100% electric only solution is the right one. Sadly, eco warriors interpret any debate, however logical or reasonable, as something to be vilified, cancelled, etc.
Toyota have also not committed to ending all ICE production by 2030. Again, their reasoning is entirely logical in that they supply the global market, and not all regions / countries will be able to go 100% EV by 2030. This is indisputable IMO and other manufacturers are BOUND to reverse their positions on this as 2030 gets closer (though some may do it under cover ie producing in other countries or even under other brand names etc).
So, IMO, far from being some kind of anti EV pariah, Toyota are really trying to lead a reasonable, logical, sensible, discussion about how to realistically address the issue at hand rather than simply blindly follow ‘fashionable’ virtue signalling.
And I can also tell you that there are many none Toyota people within the automotive industry who will privately agree that 100% EV by 2030 is not realistic, but they can’t / won’t admit it formally.
Funny old world !