BLIGHTYBRIT/SF
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- Feb 28, 2016
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It's certainly possible to find buyers for 25K provided that the exclusivity, quality, reliability, and dealer support are there. However, using the 961 mill is probably not likely. The new startup would have to find suppliers, pay high prices to procure parts for low production levels, etc...
Working like Bimota would probably be better.
1. Buy someone else's motor (already tried, proven, and assembled) with Norton badging
2. Build the frame/swingarm, but buy premium rolling components - Forks, calipers, rotors, wheels, etc.
3. Design swoopy, stylish body work like the 961's
I don't buy this concept. For a motorcycle, the engine is the heart, the core and "soul" of the vehicle, much more so than of a car where the powerplant is hidden and it's characteristic is obscured by low power to weight ratio (save for sports cars). The high power/weight characteristic of a bike simply directs the attention to the engine.
So, a bike maker needs to have their own engine to create a unique identity. I've touched this theme before. To reiterate, the 961 needs a new engine. Having a look at Moto Guzzi's development of the Griso engine may be rewarding: High-mounted chain-driven camshaft, 4 valves per cylinder, thermal efficiency by having a high compression ratio, fuel injection, complete electronic engine management. However, no performance engine will meet EURO-4 emission standards unless it is watercooled. Thus, a variation of the unappealing 650-engine is necessary. A characteristic of Norton's genes, it's advisable to stick to the transverse twin cylinder theme.
The next step is defining the customer. For a bike produced in Europe in limited numbers, with its high wages, utilising quality bought-in components, the prime customer will be established men and women at 40+ years of age prepared to pay the high price of around $15K.
The next step is defining the market. Sport bike, touring bike, coffee shop racer, retro bike for easy riding, a bobber?
Market demands are very diverse. Moto Guzzi was mentioned in this thread. it's wort taking a look at their current line-up of models, where they try to accomodate each taste with a small number of different engines, altering the cycle parts instead. HD does the same. The recent S. Garner operation went along this path to some degree, but focused mainly on the coffee shop racer theme, I think. The 961 isn't really a retro bike apart from the old school engine design, is it?
So, the 961 is hard to put into one of the above categories. I was (and still am) disappointed the S. Garner operation didn't offer a true touring bike, as a successor to the Commando Mk. 3, at least for short-distance touring (500 km / 800 miles).
Competing in the long distance touring market requires more torque and power (100 Nm+ and 100+ hp).
-Knut
I bought a "Himmy" in February 2019. Has not missed a beat. I absolutely love it. (except for the seat, which I have replaced).Everyone needs a Royal Enfield Himalayan,
24 bhp and it will do eighty two up.
Just..life in the slow lane.
It hasn’t got a rev.counter it’s got a calendar.
Not many sensors either.
I understand what you're saying, Knut, but your description of what a modern Norton should be is already satisfied by any number of modern Japanese and European bikes.
But with modern suspension and brakes, digital engine management and fuel injection, electric starting, etc., it can be a real pleasure to ride, comparable in that respect to current bikes. It's still overweight, and has had it's other issues, but I probably wouldn't have bought it if it had a more modern DOHC, water-cooled engine. It might have still been a great bike, if a bit overpriced, but it wouldn't have reminded me of all the fun I've had with the original Commandos.
Ken
I'm not looking for power, so in that respect the V7 looks a reasonable, albeit budget, alternative to the 961. I have yet to test ride one but they do appear a bit on the physically small side and, although I'm not overly tall at a shade under 6ft, I'm wondering if comfort would be an issue for longer journeys. How did you find the bike yourself?
I understand what you're saying, Knut, but your description of what a modern Norton should be is already satisfied by any number of modern Japanese and European bikes.
This just goes to show that producing a motorcycle that appeals! is a very complex and challenging concept.You are probably right and I respect anyone's desire and rationale for wanting the 961.
Apologies if my posting appeared to be attacking your choice of bike - that wasn't my intention. This is an owner's thread. I should have posted in a thread about manufacturing. Sorry guys.
-Knut
This just goes to show that producing a motorcycle that appeals! is a very complex and challenging concept.
I couldn’t agree more.
It was the look and the ride of the 961 that made me want one. Nothing else like it on the market. Some look great but don’t provide the ride experience that the 961 does. Some like the Triumph can produce an interesting ride, but not quite equal in the appearance.
I was just thinking what it would be like to put the Triumph 1200 mill into a higher performance chassis like the Harris chassis for the 865 Bonnie, with a few more ponies (TEC cam and improved airbox and exhaust) and produce a 110hp Norton 1200. You get the big twin feel with a few vibes, a great looking bike and mill, and significantly better performance all around. And no engine design/engineering costs required. So what if the engine is produced in the orient. Any future Norton is more likely than not to be produced there too, regrettably.
If it's the Triumph motor in a Harris chassis, where is the Norton part? Glen
If you want more grunt and reliability, but want the Norton name, perhaps just buy the Thrux and put a Norton tank on it ( aftermarket not the stock Norton plastic job)
Glen
The Norton part would be the frame and bodywork. The new Norton company could approach a company like Harris Engineering, which has extensive motorcycle chassis design experience. Commission them to design a premium frame for the Triumph 1200 motor. Harris already has the Harris Harrier frame for the older Hinckley 865 Bonnie. No other brand would have this frame/chassis. This would be uniquely Norton.
Then just contract with Triumph to furnish 500 or so of their 1200 twin motors with "Norton" emblazoned on their primary and timing covers.
This was my plan B
My plan A on a previous thread was the same thing.
I proposed to use the new SpeedTwin 1200, and re-badge the engine and produce new bodywork as a Norton.
Either way plan A or B you eliminate the need to design/engineer/test/develop a new motor.
The Triumph 1200 motor has now been in production for 5 years with excellent results.
Re-badging motors of one company for use in bikes of another is not uncommon.
Indian used AJS engines back in the 1960's
Cagiva used Ducati motors
Buell used HD motors (Yes highly modified)
Bimota has used Honda/Yamaha/Suzuki/Kawasaki/Ducati motors.
I would have the 1200 mill modified for extra HP by adding a TEC cam along with other mods to the airbox and exhaust to get maybe 12-15 more HP.
That would set the Norton apart from the Triumphs.
It's all about bootstrapping the company up into profitability.
If this became successful, at some point with the company ledgers in the black, they would have adequate finances to design new unique Norton engines.
Unlike a baby which has to learn to sit up before it can crawl, and crawl before it can stand, and stand before it can walk, and walk before it can run, SG wanted Norton to run before it could crawl. All of the V4 and 650 design and development work was well beyond the financial capabilities of Norton, and resulted in its ruination. Not to mention SG's corrupt behavior.
Just my 2 cents.
The Norton part would be the frame and bodywork. The new Norton company could approach a company like Harris Engineering, which has extensive motorcycle chassis design experience. Commission them to design a premium frame for the Triumph 1200 motor. Harris already has the Harris Harrier frame for the older Hinckley 865 Bonnie. No other brand would have this frame/chassis. This would be uniquely Norton.
Then just contract with Triumph to furnish 500 or so of their 1200 twin motors with "Norton" emblazoned on their primary and timing covers.
This was my plan B
My plan A on a previous thread was the same thing.
I proposed to use the new SpeedTwin 1200, and re-badge the engine and produce new bodywork as a Norton.
Either way plan A or B you eliminate the need to design/engineer/test/develop a new motor.
The Triumph 1200 motor has now been in production for 5 years with excellent results.
Re-badging motors of one company for use in bikes of another is not uncommon.
Indian used AJS engines back in the 1960's
Cagiva used Ducati motors
Buell used HD motors (Yes highly modified)
Bimota has used Honda/Yamaha/Suzuki/Kawasaki/Ducati motors.
I would have the 1200 mill modified for extra HP by adding a TEC cam along with other mods to the airbox and exhaust to get maybe 12-15 more HP.
That would set the Norton apart from the Triumphs.
It's all about bootstrapping the company up into profitability.
If this became successful, at some point with the company ledgers in the black, they would have adequate finances to design new unique Norton engines.
Unlike a baby which has to learn to sit up before it can crawl, and crawl before it can stand, and stand before it can walk, and walk before it can run, SG wanted Norton to run before it could crawl. All of the V4 and 650 design and development work was well beyond the financial capabilities of Norton, and resulted in its ruination. Not to mention SG's corrupt behavior.
Just my 2 cents.
You are probably right and I respect anyone's desire and rationale for wanting the 961.
Apologies if my posting appeared to be attacking your choice of bike - that wasn't my intention. This is an owner's thread. I should have posted in a thread about manufacturing. Sorry guys.
-Knut
FYI : Harris Engineering are now a part of Eicher Motors (who also own Royal Enfield). My guess is that Eicher would probably be more interested in buying the Norton name than providing parts to a competitor.The Norton part would be the frame and bodywork. The new Norton company could approach a company like Harris Engineering, which has extensive motorcycle chassis design experience. Commission them to design a premium frame for the Triumph 1200 motor. Harris already has the Harris Harrier frame for the older Hinckley 865 Bonnie. No other brand would have this frame/chassis. This would be uniquely Norton.
Then just contract with Triumph to furnish 500 or so of their 1200 twin motors with "Norton" emblazoned on their primary and timing covers.
This was my plan B
My plan A on a previous thread was the same thing.
I proposed to use the new SpeedTwin 1200, and re-badge the engine and produce new bodywork as a Norton.
Either way plan A or B you eliminate the need to design/engineer/test/develop a new motor.
The Triumph 1200 motor has now been in production for 5 years with excellent results.
Re-badging motors of one company for use in bikes of another is not uncommon.
Indian used AJS engines back in the 1960's
Cagiva used Ducati motors
Buell used HD motors (Yes highly modified)
Bimota has used Honda/Yamaha/Suzuki/Kawasaki/Ducati motors.
I would have the 1200 mill modified for extra HP by adding a TEC cam along with other mods to the airbox and exhaust to get maybe 12-15 more HP.
That would set the Norton apart from the Triumphs.
It's all about bootstrapping the company up into profitability.
If this became successful, at some point with the company ledgers in the black, they would have adequate finances to design new unique Norton engines.
Unlike a baby which has to learn to sit up before it can crawl, and crawl before it can stand, and stand before it can walk, and walk before it can run, SG wanted Norton to run before it could crawl. All of the V4 and 650 design and development work was well beyond the financial capabilities of Norton, and resulted in its ruination. Not to mention SG's corrupt behavior.
Just my 2 cents.