norton atlas

Just good fun to imagine who would make a good spokesperson for Norton.
Maybe they should have several spokespersons, and call the group "The League of Distinguished Norton Owners."
Their motto could be "If it ain't a Norton, It's crap.";)
Get Prince William to sit on a 961 outside Balmoral holding a Union flag crash helmets.
 
Well, if Wills is a Triumph man, Norton will have to make do with the ginger one :eek:
Well well!!
norton atlas
norton atlas
 
Everything inside the engine and transmission ? Maybe castings too ?
 
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Norchi, or Nortai, not Northai!! :D

I suspect there’s not a motorcycle manufacturer on the planet that makes all of the components, internal and external, for their bikes ‘in-house’. The difference currently I suppose is that Norton motorcycles are (or will be) predominately designed in the UK, part manufactured, assembled/built, by hand, in the UK using a British workforce. My guess is that will (have to) change if Norton ever approach Thaiumph volumes. Until then, I think Norton can reasonably claim to be ‘Made in the UK‘. Well that’s my take and I’m sticking to it, for now!;)

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What percent do you think will be China, Taiwan or India made?
Who knows Voodoo but it‘s likely to be significant, as with the majority of manufacturers I suspect. It’s a globalised competitive environment where every dollar against ever margin counts. If quality can be controlled and lower cost achieved, manufacturers will source parts from wherever they are available.

Maintaining a UK based manufacturing facility and staff, with the hand build dynamic, will work in Norton’s favour at least initially IMO. Having their British bike built in Britain makes a difference to a lot of bikers. I’m one of them. Who knows what the future will bring though.
 
How much of a 961 is made in China ?
Depends when it was made, the earlier ones were mainly UK sourced and then, as SG demanded cost reductions and companies stopped supplying when not being paid, the sourcing changed to Asia with first Taiwan and then China being used.
 
Who knows Voodoo but it‘s likely to be significant, as with the majority of manufacturers I suspect. It’s a globalised competitive environment where every dollar against ever margin counts. If quality can be controlled and lower cost achieved, manufacturers will source parts from wherever they
Damn straight!
Even Honda sources parts externally in other Asian countries.
 
Because we're a wicked lot, and we take delight in pocking fun at brands that want to fool us into thinking their products don't contain off shore content.
Quite a few thaiumph owners I have spoken to are genuinely shocked that not one part of their bikes are made in the UK
I also know someone that recently bought an MG thinking it was made in the UK
 
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