TVS Cease and Desist

TVS have a clear policy 'profit from licensing' this is explained on their website. If you wish to use the logos, then you will need to pay.
This day and age they need to prove use to keep the trademark. Other parties can use prior use as a defence but the burden of proof is high, TM owner failing to police it is not looked upon lightly either. Having a TM these days is hard work.
For those that think exclusive licences are worth nothing, then look up Babcock Nuclear, they owned the TM, but trod on the toes of the company that had an exclusive licence with them. In 2014 Babcock lost the case and lost millions. Sometimes it makes you wonder if TM ownership is worth it.
 
Madnorton said:
TVS have a clear policy 'profit from licensing' this is explained on their website. If you wish to use the logos, then you will need to pay.
This day and age they need to prove use to keep the trademark. Other parties can use prior use as a defence but the burden of proof is high, TM owner failing to police it is not looked upon lightly either. Having a TM these days is hard work.
For those that think exclusive licences are worth nothing, then look up Babcock Nuclear, they owned the TM, but trod on the toes of the company that had an exclusive licence with them. In 2014 Babcock lost the case and lost millions. Sometimes it makes you wonder if TM ownership is worth it.
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So we now have a new protest group: “ Black ( and gold) bikes matter”. and don’t mention the N word.......
 
Regarding trade marks, is there a stature of limitations on how long you can let your trademark lapse before you loose the right to hold the rights to it?
 
Some years ago here in the U.K. vendors of classic motorcycle parts were told to stop advertising using ‘Triumph’ scripted logo and reverted to a simple bold font in the press. If the logo is a registered trade mark then that company will wish to protect its business. But if you ride a Norton Villiers Triumph who is going to come after you for using an NVT logo ?
 
Roddy said:
Some years ago here in the U.K. vendors of classic motorcycle parts were told to stop advertising using ‘Triumph’ scripted logo and reverted to a simple bold font in the press. If the logo is a registered trade mark then that company will wish to protect its business. But if you ride a Norton Villiers Triumph who is going to come after you for using an NVT logo ?
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Probably Andover Norton, as they own the NVT trademark and trade under it for Triumph parts…

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Riding an NVT made bike with NVT logo's is not inviting any dispute. Sprint Engineering produce parts for Modern Triumphs and also sell Hinckley made parts. On their website they do not use the Triumph logo but instead have a prominent photo of a Hinckley Triumph petrol tank with the logo in full view. A clever way around the use of the logo, Hinckley can not object to a picture of their logo on their own petrol tank, it's in virtually every picture online of Hinckley Triumph with a tank in view, so if they went after Sprint they would have to also go after every user of tank pics.
 
When I had a new Triumph Trident 900 October 93 I bought a Sprint Engineering fairing direct from them, but they wouldn’t supply it with a Triumph logo on the front, I had to fit that myself. Interestingly, I have just checked the details on the dvla website and it is still taxed and MOT’d and never been off the road, 35000 miles - perhaps I should have kept it?
 
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