I quite agree, but that market is full of Triumphs and Sportsters, 'classic Ducatis', all with evocative names and Histories. Moto Guzzi are upping their game and they have brought out a V7 lookalike. All of these look good, go well and except the Ducati, you could ride away for £5000-6000. I remember Hesketh (are they still going, has anyone ever seen one or ridden one)? They looked good but gearbox problems if i recall and very expensive. The top line suspension and carbon wheels are great, but not really needed on a road bike in Britain. i just sprained my ankle walking on the road outside my store so Carbon wheels would worry me and you would not get the benefit unless you were cahsing Spock at warp factor 9 on a race track. The problem with most goods is usually the price, so I hope they have got it right or they have something up their sleeves with another model.