Stephen_Spencer
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- Joined
- May 31, 2017
- Messages
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I’ve certainly been painted that way Stu over time, repeatedly! Repeat something often enough as they say !I think I may be Stephen_Spencer's opposite...Stephen is pretty positive with Norton and what they're doing/planning, whilst I think they're a bunch of mismanaged arseholes that are dulling down a once exciting brand...most of the biking world has simply lost interest now
In reality, I just don’t subscribe to that most human of instincts; to look for the most negative likely scenario or outcome (especially when information is scarse). Bad news sells of course - we humans are hardwired to be attracted to it. Something to do with cave man instincts for survival!
I, like most, am very sceptical about the prestige approach - I’ve said so many times. I can understand elements of why they’ve chosen that route but am not at all sure that it makes business sense when volume is required for success. Maybe that’s where Honsur comes in.
Norton is far from perfect however, the marque was dead for all money, with a severely damaged reputation - potentially never to reappear. They now have a production facility, well equipped and funded, staffed by British people building British bikes in Norton heartland. Whilst we wait for several new model lines to be introduced.
‘Dulling down a once exciting brand’ or potentially providing the last best chance of survival?
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