What's happening at Norton? Sale to TVS, massive investment, new bikes...

Interesting implications for a Norton EV.

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TVS Announces India’s First One-Make Electric Motorcycle Racing Series

TVS has announced the first-ever electric racing motorcycle series in India, along with the TVS RTE Racing electric motorcycles
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What's happening at Norton? Sale to TVS, massive investment, new bikes...


First time we’ve seen a time frame I think.
 
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I bought a very nice wine red pepe jeans Norton hoodie the other day from a clothing outlet on ebay.....£20 delivered. I keep an eye on the Donington Norton clothing coming up for sale, but its not very often that size large comes available. I definitely prefer the Donington Norton logo....doesn't have hints of Triumph in the font like the brummy one.
 

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Stephen_Spencer said:
Interesting implications for a Norton EV.

www.rideapart.com

TVS Announces India’s First One-Make Electric Motorcycle Racing Series

TVS has announced the first-ever electric racing motorcycle series in India, along with the TVS RTE Racing electric motorcycles
www.rideapart.com www.rideapart.com

View attachment 110498

First time we’ve seen a time frame I think.
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Yes, this is the kind of product which Norton needed the most. And, of course, co-funded by the taxpayers. How with-the-times and hip.
Goes well with the fashion line.
I would fall on my sword.
 
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DODGY DEN said:
I heard that Gladwell had gone.
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Reading his past jobs Norton seems a big jump down from being CEO of his own company subsequently bought by Saatchi and then bought back in a few years later to run it within Saatchi. I would assume it would be easy for him to move on once bored. Other than his stint in the Army he has never hung around for long.
 
CR961 said:
Yes, this is the kind of product which Norton needed the most. And, of course, co-funded by the taxpayers. How with-the-times and hip.
Goes well with the fashion line.
I would fall on my sword.
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We old farts are always gonna be resistant to change, but with regulation looming better that Norton is on the curve rather than behind it.

TVS is clearly heavily involved in this space and apparently is assisting BMW to develop their EV’s.
 
Nortoniggy said:
Apparently they have 200 employees. It intrigues me wondering what they do all day. That's an awful lot of working hours.
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Corporations, play now and don’t work later.

If TVS Norton is like many other corporations, I can only imagine how much money is wasted daily on employees income alone. Meaning the ones who don’t actually work to pull their weight.
 
Nortoniggy said:
Apparently they have 200 employees. It intrigues me wondering what they do all day. That's an awful lot of working hours.
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If they are anything like employees in other corporations, probably spend their days "at work" on social media, video games, and porno sites.
 
Stephen_Spencer said:
We old farts are always gonna be resistant to change, but with regulation looming better that Norton is on the curve rather than behind it.

TVS is clearly heavily involved in this space and apparently is assisting BMW to develop their EV’s.
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Yes, this is also my understanding, to preventively bow to the global pressure and pretend to be a cross-dressing ESG type. That is what is supposed to get you to places nowadays.
Everything else relating to this overarching topic has already been mentioned several times in this thread.
 
CR961 said:
Yes, this is also my understanding, to preventively bow to the global pressure and pretend to be a cross-dressing ESG type. That is what is supposed to get you to places nowadays.
Everything else relating to this overarching topic has already been mentioned several times in this thread.
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Not sure what that means CR but the overarching comment about ‘EV‘s‘ and regulation, and most certainly the politics you mention should be ‘left in the shed’!👍
 
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My guess is that the leadership team, design and development teams (engineers etc) will be pretty damn busy with the design and development of new motorcycle models. ICE and EV.

The production team? Not as busy as Norton would like.
 
The reality was the EV thing was first and foremost when TVS took over and its why they got the government money.

No suprise but what Im still surprised at and I know I'm beating a dead horse but not one employee or any vendor is leaking ANY information. That's just unheard of unless they are really only working on the two models and thats it...
 
Stephen_Spencer said:
Not sure what that means CR but the overarching comment about ‘EV‘s‘ and regulation, and most certainly the politics you mention should be ‘left in the shed’!👍
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It´s interesting you say this since you were also pointing out that Norton is doing this due to regulation (aka policy coming politics). If you ride a motorcycle and if it´s a Norton, we should be on the same page. People like me are surely not the ones to be pushing the EV nonsense, so how else to describe it? Are you going to be fine with non-riding bureaucrats telling you your days are over? And if the company is using it´s diminishing energy and resources to develop something while not having it´s heart behind it, nothing good can come out (let alone solve the current parts issues, etc). Oh, I forgot that the media are now forever parroting that the ICE/EV discussion is already concluded, and that we just better shut up and deal with it.

Am I aware that some people are currently programmed by society and media to tell me that I am crossing some imaginery correctness line by stating the obvious truth (note that the truth is less and less acceptable)? Yes, I am aware. But it is worth my time to set an example and perhaps sway another wandering soul to stand behind their beliefs at a future decision point.
Please do not give up your freedom lightly. All I have to say.
 
Stephen_Spencer said:
My guess is that the leadership team, design and development teams (engineers etc) will be pretty damn busy with the design and development of new motorcycle models. ICE and EV.

The production team? Not as busy as Norton would like.
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Why do you keep thinking Norton is designing new ICE bikes?
It’s not an argument, I’m legitimately asking.
Please don’t say no.

Also, how do you know how busy Norton is or isn’t? Are you an insider?
 
City Garage said:
The reality was the EV thing was first and foremost when TVS took over and its why they got the government money.

No suprise but what Im still surprised at and I know I'm beating a dead horse but not one employee or any vendor is leaking ANY information. That's just unheard of unless they are really only working on the two models and thats it...
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No doubt that they’ve been keeping things very close to their chest CG - they’ve sorta explained why a few times, about not repeating mistakes of the past by releasing direction/information before being in a position to do so. The team’s a relatively small one - looks like they’ve got it ‘buttoned up‘ pretty tight.

I think there’s also a belief within the leadership team that this approach may build expectation and excitement. Flawed thinking maybe, as all it seems to be building is frustration.

They are clearly designing motorcycles. If not, they are sat around committing commercial suicide. TVS did not get as huge as they are without being business savvy.
 
Voodooo said:
Why do you keep thinking Norton is designing new ICE bikes?
It’s not an argument, I’m legitimately asking.
Please don’t say no.

Also, how do you know how busy Norton is or isn’t? Are you an insider?
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V2D2,
Dr Bob indicated that Norton will be introducing two new twin models around this time next year.
Seems like a commitment, no?
 
Voodooo said:
Why do you keep thinking Norton is designing new ICE bikes?
It’s not an argument, I’m legitimately asking.
Please don’t say no.

Also, how do you know how busy Norton is or isn’t? Are you an insider?
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Because they have told us so on multiple occasions Voodooo, through several sources, that is the plan. They are also briefing it on factory open days. No reason to disbelieve this information.

It could be a smoke screen for the introduction of multiple EV’s only - but to match their, ‘something for everyone - every pocket statements’? The lower end of that reference, in the EV world, would have to be a scooter right? I just don’t see that occurring. They would also be slammed for deceiving the biking world.

Let’s not forget they’ve just spent a lot of money re-engineering some fire breathing sports bikes (and the 961 ;) ). They are not afraid of burning a bit of petrol in the name of profit.

Are the motorcycle public ready for Norton to go directly to EV’s. IMO no. Is Norton ready to introduce a range of EV’s currently, given the 30 month advertised timeframe?

I’m as sure that elements of Norton‘s staff are busy as you are sure that they are not. We are speculating mate.

After-note. I wish I was an insider, then I could wander down to the spares department and stick a rocket up their collective asses!
 
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