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Matchless Brand Sold & Set for Comeback

Discussion in 'AJS & Matchless' started by speirmoor, Dec 4, 2012.

  1. speirmoor

    speirmoor VIP MEMBER

    Joined:
    Apr 11, 2010
  2. BillT

    BillT

    Joined:
    Jan 27, 2008
    I'll park one in the garage next to my new US-certified Norton :wink:


    Actually, its probably a more likely success than what Garner is doing - the focus will be on 'retro' motorcycle fashion, with the machines playing a pretty small part in the company's bottom line.

    Harley-Davidson is said to make more money on 'lifestyle' than on bikes. Clothing, artwork, coffee mugs, H-D branded pickup trucks, etc.
     
  3. grandpaul

    grandpaul VIP MEMBER

    Joined:
    Jan 15, 2008
    I don't suppose they'll design and produce thier own engines; my guess is they'll be some Italian engine...

    (but then, who knows, maybe another norton hybrid?)
     
  4. gory

    gory

    Joined:
    Sep 15, 2010
    why not use an Italian Engine, the 'new Norton' racebike does, doesn't it?
     
  5. BillT

    BillT

    Joined:
    Jan 27, 2008
    I would imagine a Rotax or engine sourced from the Piaggio group
     
  6. lcrken

    lcrken VIP MEMBER

    Joined:
    Mar 15, 2009
    Maybe just bring this one back again?



    Ken
     

    Attached Files:

  7. Rohan

    Rohan

    Joined:
    Aug 26, 2010
    If they are talking "drawing their inspiration from the Silver Hawk or Silver Arrow line", then thats v-fours and v-twins. Perhaps something with a VFR engine in it then ???
    Or Rotax for the G80 connection, as someone said.

    Or perhaps this is just a build up to more t-shirts. ?
    Note the prominent logo in the article...
     
  8. bwolfie

    bwolfie VIP MEMBER

    Joined:
    Sep 21, 2010
    Do you think they can deliver a bike to market any faster than Stuart did?
     
  9. Matt Spencer

    Matt Spencer

    Joined:
    Jul 25, 2010
    You wouldve thought theyd use something a bit exclusive , like Calthorpe . :shock:

    [​IMG]

    [​IMG]

    Its got All the Right Ingrediants . :wink:

    [​IMG]
     
  10. Rohan

    Rohan

    Joined:
    Aug 26, 2010
    Matchless, the oldest name in british motorcycling/racing.

    Although you'd think that Royal Enfield might give them a run for their money..
    Ariel still exist, in some form too, don't they ?.
     
  11. BillT

    BillT

    Joined:
    Jan 27, 2008
    [​IMG]
    That form has too many wheels for a motorcycle
     
  12. frankdamp

    frankdamp

    Joined:
    Oct 7, 2005
    Other than the Ariel name on the "Atom" I don't think there's any of the original brand name involved. Maybe the copyright had expired? The original Ariel Motorcycles company went to the wall after the development cost of the 600cc 4-cylinder 4-stroke version of the Leader and Arrow models got out of hand and the engine turned out to be woefully underpowered. If the rumours I heard in late 1967 were true, they ran the first engine on the dyno and only got about 28 horsepower. A major study to find out why and the cost of significant redesign effort was too much for the company to shoulder.
     
  13. Rohan

    Rohan

    Joined:
    Aug 26, 2010
    500cc Dommies only put out a claimed 29 horsepowers, with a single carb also, so what did they expect ?? Its not like they built it as a racing engine....
     
  14. Triton Thrasher

    Triton Thrasher

    Joined:
    Feb 10, 2009
    Here's me on one.
    [​IMG]
     
  15. J.A.W.

    J.A.W.

    Joined:
    Jun 6, 2012
    Ariel was part of the BSA group, & died with it , after being branded by that horrendous trike...which concept-wise has been revived [albeit with the articulated - two - wheels forward ] by the Italians..
    Those new tame-ish 4T road singles do seem to pop up, then vanish again, viz- Gilera, Phillippe Starck Aprilia, Harris Matchbox et-al...
     
  16. Rohan

    Rohan

    Joined:
    Aug 26, 2010
    In case you missed it, the Ariel Atom is around - & as was tested by Top Gear some years ago now. Although as someone said, it now has 4 wheels - and no visible connection to Ariels of old.
     
  17. J.A.W.

    J.A.W.

    Joined:
    Jun 6, 2012
    Norton has delivered reliably for me, too...but I doubt that the I.T. bunch are connected with S.G...
     
  18. Rohan

    Rohan

    Joined:
    Aug 26, 2010
    While we are on old brands being revived, here is a BSA v-twin, based on GoldStar dimensions apparently. Although with DOHC, and upsidedownys.

    [​IMG]
     
  19. beng

    beng

    Joined:
    Jan 21, 2011
    The only new-old British bikes I like are the India-made Enfields that have a continuous history back to the original marque. In second place are the real replicas that have parts interchangeable with the actual vintage bikes. The rest is just the use of old trademarks by corporations and millionaires.

    The Enfields are evolving into perfectly useable and practical transportation, most of the other efforts to revive old marques from Britain, the USA or elsewhere usually revolves around style and making toys for those with more money than they know what to do with.

    A well-maintained vintage British bike will do anything a practical rider needs done and for less money than any new toy that businessmen have slapped a badge or decal onto to sell to suckers.
     
  20. Rohan

    Rohan

    Joined:
    Aug 26, 2010
    Thats the whole name of the game for the Auto Industry for the past century or more ?!!!
    Otherwise we'd all be riding around in Trabants and on Bajas.....
     

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