Fast Eddie
VIP MEMBER
- Joined
- Oct 4, 2013
- Messages
- 21,854

Yes Thiaumph make a lot of hi class modern machinery, especially in the adventure genre. But the retro twin range has been their biggest selling range for years, I think since it was launched.
I think TVS are saying they don’t want to be ONLY a retro brand as mentioned above.
If they were saying they don’t want to be in the retro business at all, that would be a staggering mistake given the size of the market, and it’s still growing!
And I believe the retro market will keep growing, though it may twist and turn as it does so. The days of choosing a motorcycle on its speed and stats are long gone, simply because there are SO MANY bikes out there that are already way faster than most riders will ever be. Modern, and future buyers will use very different selection criteria.
As has been shown by many manufactures, retros can provide more than enough performance for many buyers, whilst ticking lots of other boxes too.
Norton, with its name, heritage, brand imagery, is placed brilliantly, like Thai or HD, to exploit this market much better than most.
I think they know this already. I think that’s why they paid £16m for it !
I think TVS are saying they don’t want to be ONLY a retro brand as mentioned above.
If they were saying they don’t want to be in the retro business at all, that would be a staggering mistake given the size of the market, and it’s still growing!
And I believe the retro market will keep growing, though it may twist and turn as it does so. The days of choosing a motorcycle on its speed and stats are long gone, simply because there are SO MANY bikes out there that are already way faster than most riders will ever be. Modern, and future buyers will use very different selection criteria.
As has been shown by many manufactures, retros can provide more than enough performance for many buyers, whilst ticking lots of other boxes too.
Norton, with its name, heritage, brand imagery, is placed brilliantly, like Thai or HD, to exploit this market much better than most.
I think they know this already. I think that’s why they paid £16m for it !