Common practice is to loop a string line around the front and rear wheel and line them up. If you space out the string line at the rear of the rear wheel, you can turn the steering to get the front wheel centralised and in line with the rear wheel. If it does not line-up, move the rear wheel to get the front of it equi-distant from the string.
When adjusting the rear chain, If there is a draw adjuster, I usually count the number of turns and adjust each side equally. But you need the wheels in line first.
Is is possible, but not likely that you have a twisted swing arm or frame.