TT trip - 2024

You mean officially? Not as part of the event but they do have a large presence at the Victory Cafe up the mountain. Bikes on display, merch shop, etc
 
You mean officially? Not as part of the event but they do have a large presence at the Victory Cafe up the mountain. Bikes on display, merch shop, etc
That seems like another missed sales opportunity. Only a small percentage of the attending fans would go up on the mountain, whereas if they had something near the grandstand it would get many more views = potential sales.

They also didn’t bother to show up at the N.O.C. meet at Welford, where literally hundreds of Norton fans attended.
 
Yes agree....however, playing devils advocate.....

John McG (TT Legend) has bad-mouthed Norton in every interview he's done in the previous 4yrs so would be interesting to see how their presence would go down. Also, looking at where they're putting the new dealerships (sports car dealers, etc) and the influencers they are associated with - is the TT their target market?
 
Yes agree....however, playing devils advocate.....

John McG (TT Legend) has bad-mouthed Norton in every interview he's done in the previous 4yrs so would be interesting to see how their presence would go down. Also, looking at where they're putting the new dealerships (sports car dealers, etc) and the influencers they are associated with - is the TT their target market?
I suspect McPint didn’t get paid, so he has a right to be unhappy, however that’s not down to TVS Norton really.

The target audience for Norton appears to be folks who go to red carpet and champagne events or hipsters, however I think they are ten or more years late to that party.

The TT and such events attract folks from all over the world, so surely anything that shows they are still alive and producing bikes can only be positive?
 
For sure - agree with everything you've said. I personally think it was weird that they weren't there - captive market, blah blah blah. Was only suggesting why they may not have been there.

For info - Yamaha actively avoided it too and specifically told Hillier (factory backed Yam team) to not take their bikes so they had to run Hondas.
 
Yup - this is the press release...but if you listen to any of his interviews he says that Yamaha told them not to take their bikes as they didn't want a presence and as they were the factory backed team, they had no choice. Few R1's there but they were all privateers

 
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