Although I agree that the video would probably make anyone NOT buy a Fram, the test of an oil filter is how well it filters oil not whether it meets some arbitrary construction standards. Twisting the filter element in your hands is not "testing" anything that a filter does. IOW, does the NAPA Gold actually filter the oil better than the Fram? All filters have to meet an SAE spec(s). Of course, one filter might JUST meet the spec while another far exceeds it but nothing in the video actually measures anything about what an oil filter actually DOES as far as filtering oil.
One would ASSUME that having more filter media area would make a filter last longer and/or filter smaller particles but without data of what each of these filters does in operation, I have no idea if that assumption is true. And, even if it does last longer, does that matter in regular operation? If one filter can filter effectively for 15000 miles while another can only do it for 7500 miles, it makes no difference if you change filters at 5000 miles. Again, with no data, it's not useful information. Yes, clearly the Fram is poorly constructed in comparison to the Napa Gold. But as long as it is strong enough to do it's job, it is strong enough. I'm not trying to defend Fram; but I am criticizing the "test method," which tests nothing that is actually applicable. It's like saying an 8 gauge wire is better than an 18 gauge wire because it can carry more current. But if the 18 gauge wire can carry the current required for the job, the 8 gauge doesn't do it "better."
But yeah, having rust pre-installed in an oil filter is a bit off-putting!
And no, I haven't used Frams for as long as I can remember; I use Baldwins despite the fact that based on some "efficiency tests" re how effectively filters remove particles, comes out lower in efficiency than just about any other commonly available filter. Go figure... In Baldwins defense, THEY claim that the efficiency figures are meaningless because companies toss them around without using a common standard so Baldwin doesn't state them in their advertising.