Ill make it easy for everyone. Here is TVS in their own words
TVS spent GBP 16 million to purchase what assets etc of Norton Motorcycles Holdings Limited and Norton Motorcycles .
"Post-acquisition, a new state-of-the art facility is being created in Solar Park, Solihull near Coventry. "The facility will focus on producing high end premium motorcycles"
Now to the investor report.
"The company’s products would be sold in the UK to start with. Subsequently, the company would be selling its products in other European countries, the United States of America and other countries. Norton’s business prospects would depend on the economic activities and growth prospects in each of those geographies in which it operates. Having business spread over multiple geographies would help Norton manage this risk better. Customer preference to products will be critical to Norton’s business. As part of the growth plan Norton is focused on developing the customer attractive products portfolio which would be a mix of premium and super premium motorcycles. Products portfolio is expected to drive the top line and the growth of the business and will also attract the customers of all segments. The company is also working on creating and strengthening the distribution network both inside and outside of UK. Taking the brand and exploring the sales opportunities through digital media and social /networking platforms would also be part of the distribution strategy to reach global customers. With a strong distribution network, well developed supply chain, state of the art manufacturing facility, excellent design and engineering capabilities, delivering superior customer experience with a portfolio of products, the company will be making sustainable revenue and growth in the upcoming financial years. TVS Motor’s vendor network and the supply chain network will be constantly leveraged to bring more efficiencies in quality, cost and delivery."
Two things stick out. "Customer preference to products will be critical to Norton’s business" (no kidding right?) and "a mix of premium and super premium motorcycles."
I would imagine that many of you reading this haven't visited TVS site or looked at what they produce for the market. Also you'll notice that they don't sell to the USA and they call many of their current offerings "premium". They might want to dip into the super premium market but they are going to find its more crowded outside of India.
Also TVS sell about 200,000 two wheel units a month. Yes a month. So I would imagine for the Norton facility they would need a product that will sell well not a product that requires a certain type of buyer. Even at 30,000 GBP or $40,000 USD you still need to sell a lot of motorcycle to support a facility
I can't see them offering the Apache RR 310(yes a whopping 312 cc) to the US market under any name.
