You deserve to be wealthy Nigel. The definition of quality in ISO9000 should read 'fit for purpose with obvious attention to detail'. I've seen a photo of one of your bikes. I would say one thing about the British - as far as quality is concerned, they usually 'do it right first time'. In Australia, it is 'if it ain't broke, don't fix it'. It is all about VALUES. If you are ignorant, you don't value anything except the necessities. There is often a big difference between value and price.