Hello Bonwit,
The switch bracket is indeed spot welded to the back of the air filter back plate. The overall length of the bracket is about 4 5/16 inches long. I imagine if you welded the switch bracket back in place it would be at least 1/16 inch shorter than original, so you would probably end up making a whole new bracket. The back plate is originally painted gloss black and is attached to the motorcycle with 3 bolts. The bottom 2 bolts also have a bend tab washer (p/n 060926) so that the bolts would not be able to loosen and be sucked into the intake system. The top bracket mounts to the forward side of the frame plate and there is a 3/16 inch thick spacer (p/n 062170) that goes between the top air filter bracket and the frame plate. The parts book shows the placement of that spacer incorrectly.
The "metal hook" on the back plate is where the oil tank breather hose connects. It is a design feature so that oil from the breather can foul up your air filter (!).
Yes the ignition switch faces directly forward. That was the way it was done in most models of the Norton Commando. On the Mark II/IIA's the ignition switch got a different switch cover (p/n 064892 and p/n 064891) which has a goofy little flap door on the front of it that completely covers over the key as a form of weather protection. Unfortunately it is rather awkward to use especially if you are wearing a glove.
Later you will probably wonder about the routing of the ignition switch wires. I have seen the wires routed on the outside of the frame tube and also on the inside of the frame tube in factory sales brochures. If your motorcycle is an Interstate the obvious choice would be to route it on the outside of the frame. Otherwise I would be inclined to route it between the frame tube and the air filter. On my motorcycle I routed the wires down in front of the frame tube so that there was plenty of clearance for the wires, then routed them on the inside of the frame tube. This is just a matter of personal preference and its your call.
The air filter's front plate originally had some baffles spot welded in it supposedly to help reduce intake noise. If you are a purist, you would want that. If you want to maintain your bike more easily, you don't want it. The front plate is originally painted silver - I am not too sure of the finish, it was probably a gloss finish and through the years they would dull down. However the stainless steel aftermarket air filters look nice.
This is what the forward switch cover looks like - flapper door on the right and slotted hole goes over the switch bracket.
I threw caution to the wind and I made a non weatherproof forward switch cover from aluminum alloy. For me in California foul weather riding is 59 degrees or less on a clear and sunny day. This makes operating the key all around easier. I was going to paint the cover black, but I decided to go with the polished look.