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The way the V4 makes sense in my opinion is that it launches them back on the world stage with headlimes and road tests around the world with everyone clamouring for information. It’s a PR dream. Bad luck to anyone else launching a bike at the same time !


They then use the ‘line’ that the 650s are based on the V4 design, which helps them sell them like inflated priced hot cakes. And then they build the rest from there.


So the V4 is a text book (intentional / strategic) loss leader IMHO.


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