Supermarkets dream up frictional names

Joined
Apr 20, 2011
Messages
5,773
Country flag
Our wonder full super markets, not satisfied with the general public buying habits are, or have for some time been inventing frictional names out of a hat. Using fictional farm names is not unique. Aldi does it too. But it is a tactic that seems to go against the consumer trend for accurate information about where food comes from – something Tesco acknowledged and promised to improve after it was caught up in the horsemeat scandal in 2013.

https://www.theguardian.com/lifeand...ms-a-marketing-strategy-past-its-sell-by-date

https://www.farming.co.uk/news/tesco-faces-legal-threat-over-fake-farm-names

https://www.dailymail.co.uk/news/ar...veryday-Value-discount-brand-s-not-alone.html
 
We have the omnipresent, self-contradictory " Fresh-Frozen" signage/labelling emblazoned on nearly everything here in North America.
 
Back
Top