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Take your points however, let’s re-visit this conversation in 5-10-15 years hence. I am sure that TVS did the maths!; these international companies don’t throw money away. Now let’s fast forward and imagine that TVS has (hopefully) achieved Triumph like success, maybe without such a broad bike range and making genuine use of Norton’s heritage. Margin on bikes is one thing but have you seen Triumphs accessories range? Lots of money to be made there, not to mention merchandising. Time will tell whether they bought a pup or whether it was indeed an absolute bargain.