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I've searched high and low for it, but to no avail, but I'm sure in one of his very first interviews after acquiring the Norton name, when asked why he'd done so, SG's first words were:  'To make money, first and foremost I'm an entrepreneur...'  Not sure if that was semi tongue in cheek, as he countered it immediately with the 'motorbike enthusiast, historical  etc.' platitudes... But it did show an early moment of honesty...