I didn't test ride the Thruxton R. I'm sure I would have loved it. There's not much on two wheels I don't like riding. I did however, do a side by side comparison. The Thruxton fells a little too high for me. The Norton, aesthetically, was just nicer. Better bits, cables, rear sets, use of carbon fiber, quality dials (less info, better bodies), paint, striping, seat build and material. The Norton just feels like it should. Hand built retro. If the Thruxton were out first, that might have been my choice because of cost and performance. The Norton just has a better "wow" factor. There will always be better performing bikes at a lower cost, ie. Ducati Monster 1200S, which neither can hold a candle to and costs between the two.