Just did a little more research to find, which I was unaware of, that AMC owned AJS and Matchless and later Norton. Had wondered what the connection was and why they had discussion about these bikes on here also. Have watched the video that the creator titles the ten bankruptcies of Norton. My Norton, which was fairly recently acquired is my first Brit bike. Waited a long time and finally have one at my past senior citizen age. Being from the U.S. and researching Norton's history, I continue to find info that I was totally unaware of. The whole history of British motorcycle production seems to have been pretty volatile from about the 50s and going forward. Seems like, comparatively, the Japanese bike makers have been pretty constant from the time they started producing bikes to current day.