[URL unfurl="true"]https://sustainabilitymag.com/articles/jochen-zeitz-powering-sustainability-for-decades[/URL]
[URL unfurl="true"]https://www.bteam.org/who-we-are/leaders[/URL]
Our Mission is to catalyze a movement of business leaders driving a better way of doing business for the wellbeing of people and planet.
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As we work toward our vision of the future, a future where business is a force for good, we must face the policies, practices and mindsets that have brought us to a world of broken trust, rapidly rising temperatures and increasing inequality.
Jochen Zeitz
[URL unfurl="true"]https://www.google.com/search?client=firefox-b-d&q=Jochen+Zeitz[/URL]
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[URL unfurl="true"]https://www.bbc.com/news/articles/cd60v8zj678o[/URL]
A 'steady road to nowhere'
Even before the furore over the advert, "the brand was on a steady road to nowhere", argues Matthias Schmidt, founder of industry intelligence firm Schmidt Automotive Research.
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But Tim Parker, strategy director at Conran Design Group, thinks it is a risky strategy. "They have indeed copied nothing that has come before in the brand's rich heritage, but at what cost?
"Few brands ever succeed by alienating their traditional customer base over the longer term," he continues. "If the goal is to build relevance in a crowded luxury EV market, then differentiation makes sense – but only if the underlying strategy is coherent."
